• 31 Lessons

  • 4 hours to complete

  • Beginner-friendly

Course curriculum

  • 1

    Chapter 0: Introduction

    • Expectations and Deliverables

    • Introduction by Sam and Jon

    • Assessing my own understanding of marketing

    • Chapter Objectives and Overview
  • 2

    Chapter 1: What is marketing?

    • Part 1: What is Marketing?

    • 4 P’S: Product, Price, Place, Promotion

    • Competitor Analysis

    • Exercise: Competitor Analysis + Example

    • Part 2: Basics of SEO

    • Exercise: SEO

    • How does Google work?

    • Breaking down the Search Engine Results Page (SERP)

    • Activity: SERP
  • 3

    Chapter 2: Optimizing your Page

    • Part 3: Introduction to Optimizing your Page

    • Understanding Keywords

    • Quality Content and Backlinking

    • Meta-Tags and Meta-Descriptions

    • Introduction to Google Analytics

    • Introduction to Google Adwords

    • Marketing Exit Card
  • 4

    Chapter 3: Case Studies

    • Message from the instructor

    • 3.1 Introduction

    • My Career Journey (So Far)

    • 3.2 Case Study 1 - Breakdance Decoded

    • 3.3 Case Study 2 - Ahrefs

    • 3.4 Case Study 3 - AiraWear Giveaway
  • 5

    Chapter 4: From a marketing professional: marketing tools and workflows

    • 4.1 Marketing Tools

    • 4.2 Workflow (Content Creation + Promotion at Ahrefs)

    • 4.3 Workflow (CareerContact)
  • 6

    Chapter 5: How did your marketing campaign go?

    • Closing remarks

    • Recap of Deliverables, earn your digital badge!

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