Digital Marketing Basics
Learn the basics of digital marketing - whether it is the 4Ps, marketing funnels, keyword research and even workflows of marketing professionals, let's begin your marketing journey!
Expectations and Deliverables
Introduction by Sam and Jon
Assessing my own understanding of marketing
Chapter Objectives and Overview
Part 1: What is Marketing?
4 P’S: Product, Price, Place, Promotion
Exercise: Competitor Analysis + Example
Part 2: Basics of SEO
How does Google work?
Breaking down the Search Engine Results Page (SERP)
Part 3: Introduction to Optimizing your Page
Quality Content and Backlinking
Meta-Tags and Meta-Descriptions
Introduction to Google Analytics
Introduction to Google Adwords
Marketing Exit Card
Message from the instructor
My Career Journey (So Far)
3.2 Case Study 1 - Breakdance Decoded
3.3 Case Study 2 - Ahrefs
3.4 Case Study 3 - AiraWear Giveaway
4.1 Marketing Tools
4.2 Workflow (Content Creation + Promotion at Ahrefs)
4.3 Workflow (CareerContact)
Recap of Deliverables, earn your digital badge!