• 78 Lessons

  • 16 hours to complete

  • Beginner-friendly

Course curriculum

  • 1

    Introduction

  • 2

    Chapter 1: UX

    • My understanding of UX

    • Introduction to UX!

    • What is UX?

      FREE PREVIEW

    • Chapter Objectives and Overview

    • Why does UX matter?

    • How do we go about doing UX?

    • Stage 1: Discover - User Research

    • Stage 2: Define (i) - Synthesis & Personas

    • Stage 2: Define (ii) - How Might We?

    • Stage 3: Develop - Ideation

    • Stage 4: Deliver (i) - Prioritize

    • Stage 4: Deliver (ii) - Low Fidelity (Lo-Fi) prototypes

    • Chapter Summary and Assignment

    • UX Exit Card
  • 3

    Chapter 2: UI

    • My understanding of UI

    • Introduction

    • Prior Knowledge, Chapter Objectives and Overview

    • What is UI?

      FREE PREVIEW

    • Quiz on UI

    • What is Information Architecture?

    • Activity 1: Try your hand at card sorting!

    • Activity 1: Submission (Card sort)

    • Activity 2: Tree Jack

    • Activity 2: Submission (Tree jack)

    • Visual Design Principles

    • Activity 3: Moodboard Submission

    • Designing Wireframes on Figma

    • Activity 4: Submit Figma Link!

    • UI Exit Card
  • 4

    Chapter 3: Building a (no-code) website

    • My understanding of web development

    • Chapter Objectives and Overview

    • Overview of web application development

    • No-code platforms

    • Unpeeling the anatomy of a website

    • Checkpoint: Is no-code suitable for my SME?

    • Checkpoint: What makes no-code attractive?

    • Elements of a website

    • Elements of a landing page

    • Sitemap: website architecture/ hierachy

    • Activity: Hierachy in webpages

    • Summary Project: Recreate Elevate the Streets, CareerContact OR a project of your choice

    • Jumping ahead - SEO!

    • Web Development Exit Card

    • Bonus: making your first code-based website with Github Pages
  • 5

    Chapter 4: Marketing (Part I: Theory)

    • Introduction by Sam and Jon

    • My understanding of marketing

    • Chapter Objectives and Overview

    • Part 1: What is Marketing?

    • 4 P’S: Product, Price, Place, Promotion

    • Customer Segmentation & Profile

    • Activity: Customer Segmentation

    • Competitor Analysis

    • Exercise: Competitor Analysis

    • Value Proposition

    • Exercise: Value Propostion

    • Marketing Funnel

    • Part 2: Basics of SEO

    • Exercise: SEO

    • How does Google work?

    • Breaking down the Search Engine Results Page (SERP)

    • Activity: SERP

    • Understanding Keywords

    • Activity: Keywords

    • Choosing Keywords - Long-tail vs Short Tail
  • 6

    Chapter 4: Marketing (Part II: Tools and Application)

    • Introduction to Optimizing your Page

    • Creating Quality Content and Backlinking

    • Meta-Tags and Meta-Descriptions

    • Introduction to Google Analytics

    • Introduction to Google Adwords

    • Marketing Exit Card
  • 7

    Chapter 5: Preparing your digital product

    • What platforms can I use?

    • Examples - Webflow, Wix, Notion and custom-coded sites

    • Checklist for your digital product

    • Write up your learning journey to qualify for the badge

Other courses you might like