• 43 Lessons

  • 8 hours to complete

  • Beginner-friendly

Course curriculum

  • 1

    Introduction to the course and instructors

    • Welcome message

    • Meet your instructors

    • For ASIS - Expectations and Conduct of the course
  • 2

    Lesson 1: Introduction to UX and User Personas; Empathize

    • My understanding of UX

    • What is UX?

    • Lesson 1 (Empathize) Objectives

    • Reading: characteristics of good user experience

    • What is the relationship between UX and Marketing?

    • In order to do marketing effectively, we need to know the user persona

    • Crafting User Personas

    • Before you go...

    • Optional: more real examples of great UX design in general from Google

    • Optional: learn more about personas
  • 3

    Lesson 2: Define

    • Lesson 2 (Define) Objectives

    • Recap: talking like UX designer

    • Thinking like a UX Designer

    • Users vs End users in the case of CareerContact (Edtech startup

    • The Double Diamond Design Process

    • Case Study: Ookbee (Thai Startup)

    • Crafting How Might We (HMW) Statements - Stanford Brief

    • Crafting How Might We (HMW) Statements

    • Before you go...

    • Optional: UX Careers
  • 4

    Lesson 3-4: Marketing Funnels

    • Lesson 3 (Marketing Principles) Objectives

    • Digital Marketing Glossary - terms to know!

    • Recap of UX, 4Ps of Marketing, Marketing Funnel and Online Presence
  • 5

    Lesson 5: Retrospectives

    • Asynchronous Lesson 5 Objectives

    • Checklist of things to know about Google Ads

    • Optional: Your first lines of code is not a website but an email

    • Lesson 5 Deliverables

    • Food for thought
  • 6

    Lesson 6: Content Marketing (Marketing Emails), running FB/Insta ads and introduction to marketing workflows

    • Lesson 6 Objectives

    • Recap 4P’S: Product, Price, Place, Promotion

    • Why emails?

    • How do companies collect emails?

    • Scheduling to email marketing workflow: cyclinglesson.sg (Singaporean small enterprise)

    • Marketing Terms: Reporting

    • What is your strategy the assigned marketing pillar?
  • 7

    Lesson 7: Preparing primary research questions

    • What kind of questions will you ask your enterprise partner from CareerContact?

    • Deliverables
  • 8

    Where to next?

    • Resources and further reading

    • Before you go...

    • Hear from a marketing professional (full version)

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