• 43 Lessons

  • 8 hours to complete

  • Beginner-friendly

Course curriculum

  • 1

    Introduction to the course and instructors

    • Welcome message

    • Meet your instructors

    • For ASIS - Expectations and Conduct of the course
  • 2

    Lesson 1: Introduction to UX and User Personas; Empathize

  • 3

    Lesson 2: Define

  • 4

    Lesson 3-4: Marketing Funnels

  • 5

    Lesson 5: Retrospectives

  • 6

    Lesson 6: Content Marketing (Marketing Emails), running FB/Insta ads and introduction to marketing workflows

  • 7

    Lesson 7: Preparing primary research questions

  • 8

    Where to next?

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